Privacy Policy

We may collect, use, and store different kinds of personal data about you, including:

Identity Data: Name, date of birth, and driver’s license details (essential for booking RSA-approved lessons).

Contact Data: Email address, phone number, and billing/home address.

Technical Data: IP address, browser type, time zone setting, and location.

Usage Data: Information about how you use our website, products, and services, collected through tracking tools.

2. Google Analytics & Search Console

We use Google-provided tools to improve our website experience and monitor performance:

Google Analytics: We use this to track website traffic and user behavior. This helps us understand which driving courses are most popular and how users find us. This data is aggregated and anonymized. You can opt out via the Google Analytics Opt-out Browser Add-on.

Google Search Console: We use this to monitor our site's presence in search results and fix technical errors. This tool does not provide us with personal identity data but helps us optimize our content for users in Kerry, Cork, and beyond.

3. How We Use Your Data

We process your information based on the following legal grounds:

Performance of a Contract: To manage your bookings for car, rigid, or artic truck lessons.

Legal Obligation: To comply with RSA (Road Safety Authority) standards and tax laws.

Legitimate Interests: To analyze website performance via Google Analytics to improve our business.

4. Cookies

Our website uses cookies to distinguish you from other users.

Necessary Cookies: Required for the site to function.

Analytical/Performance Cookies: These allow us to recognize and count the number of visitors (Google Analytics). You can manage your preferences through our on-site cookie banner or your browser settings.

5. Data Sharing

We do not sell your personal data. We only share information with:

Certified Instructors: Only the data required to conduct your training.

Google: For the analytics services described in Section 2.

Regulatory Bodies: If required by the RSA or Irish law enforcement.

6. Data Security & Retention

We have implemented security measures to prevent your data from being lost or accessed without authorization. We keep your data only as long as necessary to provide our services and satisfy legal or reporting requirements (typically 6-7 years for financial and training records).

7. Your Legal Rights

Under the GDPR and the Data Protection Acts 1988–2018, you have the right to:

Access a copy of your personal data.

Request correction of any inaccurate data.

Request erasure of your data ("Right to be Forgotten").

Object to processing based on legitimate interests.

To exercise these rights, please contact us at the details below.

8. Contact Information

If you have any questions regarding this policy, please contact:

Driver Education Assessment Ireland Email: info@deai.ie

Phone: +353 85 814 1131

Address: Tralee / Killarney / Cork, Ireland

Website: https://deai.ie/